Cut To Copy

“To think about collage is not just to see a technique but to confront the whole century.”
Banash,2013. Similarly to the gird, collage was a reaction to the chaos of modern life. Although, in contrast to the grid, which was in place to make order, the collage embraced the chaos.

Collage took, reformed and represented traditional or “ready made” work in an entirely different format of which many regarded as a radical approach. It reimagined the formalities and originalities of things by presenting them in a unconventional manner. This approach leads to the challenge of traditional craft and artistic skill.

The collage was adopted by many movements and styles in the early 20th century such as; dadaism, cubism although collage can be traced back as far as late 19th century graphic designers who used the style within their work.

Recently a return to collage has emerged, possibly stemming from the over saturation of digital design. It has also been suggested that the comeback of collage is an attempt of a generation trying to connect and experience a time though which they did not live. As well as these ideas it could simply be the desire to make something with more meaning, tactility and a sense of permanence.

The idea of permanence within design in the modern day is questionable and I feel like this is why many millennials are choosing to design through more traditional methods, ditching the cmd+Z and creating work which through conscious, thought out decisions leads to something filled with value, something which feels more real than a series of keyboard shortcuts and quick photoshop jobs.


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